{"id":4782,"date":"2022-07-17T17:17:11","date_gmt":"2022-07-17T16:17:11","guid":{"rendered":"https:\/\/old.weichie.com\/blog\/seo-for-small-businesses\/"},"modified":"2022-07-22T15:53:59","modified_gmt":"2022-07-22T14:53:59","slug":"seo-voor-kleine-bedrijven","status":"publish","type":"post","link":"https:\/\/old.weichie.com\/nl\/blog\/seo-voor-kleine-bedrijven\/","title":{"rendered":"SEO voor kleine bedrijven, hoe kan je dat zelf doen?"},"content":{"rendered":"\n<p>SEO voor kleine bedrijven en KMO&#8217;s is een BIG deal! Je kan een aanzienlijke digital impact hebben met je kleine, lokale bedrijf. Het belangrijkste doel van een website voor bedrijven is om nuttige informatie te verstrekken \u00e9n meer klanten te ontvangen.<\/p>\n\n\n\n<!--more-->\n\n\n\n<p>Leer hoe je zelf de basis van SEO kan toepassen op je website! Hier vind je precies wat je nodig hebt om meer klanten te lokken naar je website, en ze nadien als klant te mogen ontvangen.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-style-default\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"422\" src=\"https:\/\/old.weichie.com\/wp-content\/uploads\/2022\/07\/small-business-seo-results-1024x422.jpg\" alt=\"small business seo results\" class=\"wp-image-4758\" srcset=\"https:\/\/old.weichie.com\/wp-content\/uploads\/2022\/07\/small-business-seo-results-1024x422.jpg 1024w, https:\/\/old.weichie.com\/wp-content\/uploads\/2022\/07\/small-business-seo-results-300x124.jpg 300w, https:\/\/old.weichie.com\/wp-content\/uploads\/2022\/07\/small-business-seo-results-150x62.jpg 150w, https:\/\/old.weichie.com\/wp-content\/uploads\/2022\/07\/small-business-seo-results-768x317.jpg 768w, https:\/\/old.weichie.com\/wp-content\/uploads\/2022\/07\/small-business-seo-results-1536x633.jpg 1536w, https:\/\/old.weichie.com\/wp-content\/uploads\/2022\/07\/small-business-seo-results-scaled.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption>Groei van online zichtbaarheid over 12 maanden &#8211; enkel organisch<\/figcaption><\/figure>\n\n\n\n<div class=\"wp-block-yoast-seo-table-of-contents yoast-table-of-contents\"><h2>In SEO voor kleine bedrijven behandelen we:<\/h2><ul><li><a href=\"#h-uw-google-bedrijfsprofiel-en-andere-tools-instellen\" data-level=\"2\">Uw Google Bedrijfsprofiel en andere tools instellen<\/a><\/li><\/ul><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-uw-google-bedrijfsprofiel-en-andere-tools-instellen\">Uw Google Bedrijfsprofiel en andere tools instellen<\/h2>\n\n\n\n<p>Ik heb Google mijn Bedrijf al een paar keer eerder genoemd in onze <a href=\"https:\/\/old.weichie.com\/nl\/blog\/het-beste-seo-bedrijf-vinden-in-belgie\/\">andere SEO-artikelen<\/a>, omdat het misschien wel een van de belangrijkste lokale SEO-tool is die er zijn. En het beste van alles is dat het gratis is! Deze tool helpt kleine bedrijven om hun vermeldingen in Google Search en Google Maps te beheren. Deze essenti\u00eble tool kan je instellen om ervoor te zorgen dat klanten in uw regio je gemakkelijker kunnen vinden &#8211; en over de juiste openingstijden en contactgegevens beschikken.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Aan de slag met Google mijn Bedrijf:<\/h2>\n\n\n\n<ol><li><a href=\"https:\/\/business.google.com\/create\" target=\"_blank\" rel=\"noreferrer noopener\">Bezoek de Google my Business &#8216;create&#8217; pagina<\/a><\/li><li>Maak een nieuw profiel of open je bestaande profiel door de naam van uw bedrijf in te typen<\/li><li>Voeg uw offici\u00eble bedrijfsnaam, adres, telefoonnummer, website en bedrijfscategorie toe<\/li><\/ol>\n\n\n\n<h3 class=\"wp-block-heading\">Je Google my Business Profiel optimaliseren:<\/h3>\n\n\n\n<ol><li>Voeg je openingsuren toe en enkele foto&#8217;s<\/li><li>Voeg je producten en diensten toe<\/li><li>Schrijf een korte, maar krachtige introductietekst<\/li><li>Ontvang reviews van klanten en probeer ze allemaal te beantwoorden<\/li><li>Plaats berichten, nieuws, deals, events, &#8230;. Elke last-minute melding dat je klanten moeten weten<\/li><li>De &#8220;Questions &amp; Answers&#8221; sectie kan je ook aanvullen moest je al vragen hebben ontvangen<\/li><li>Update deze gegevens altijd zo snel mogelijk indien deze moesten veranderen<\/li><li>Wees er zeker van dat al je bedrijfsgegevens op alle digitale kanelen gelijk is! (Google my business, website, Facebook, &#8230;)<\/li><\/ol>\n\n\n\n<h3 class=\"wp-block-heading\">Andere handige en gratis SEO tools<\/h3>\n\n\n\n<h4 class=\"wp-block-heading\">Google Analytics<\/h4>\n\n\n\n<p>Zorg ervoor dat je ook Google Analytics op je website hebt ge\u00efnstalleerd. Dit maakt het mogelijk om de bezoekers van uw website te zien en zo kan je ook je populairste pagina&#8217;s bekijken. Als je Google Analytics eenmaal hebt ge\u00efnstalleerd, zorg er dan ook voor dat je een GDPR-cookiewall hebt als je bedrijf zich binnen de EU bevindt!<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Installeer de Yoast SEO plugin<\/h4>\n\n\n\n<p>Als je website is gebouwd op WordPress of Shopify, raden we u ten zeerste aan om de <a href=\"https:\/\/yoast.com\/wordpress\/plugins\/seo\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Yoast SEO plug-in<\/a> te installeren op je website. Het helpt om betere inhoud op je website te schrijven voor je opgegeven keywords en stelt u in staat om een voorbeeld van uw Google- en sociale-mediafragmenten te bekijken wanneer iemand uw website deelt.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Genereer en stuur je sitemap naar Google Search (XML)<\/h4>\n\n\n\n<p>Met een XML-sitemap kunnen zoekrobots zoals Google weten welke pagina&#8217;s moeten worden gecontroleerd op updates (sinds hun laatst crawl). Het stelt zoekmachines ook in staat om geneste pagina&#8217;s binnen de site te vinden en helpt het proces van de indexeringen versnellen. Een HTML-sitemap is eerder gericht op menselijke bezoekers.<\/p>\n\n\n\n<p>Normaal gesproken genereert het CMS van je website automatisch een XML-sitemap. Je kan deze vinden wanneer je naar <a href=\"#!\">https:\/\/website.com\/sitemap.xml<\/a> navigeert. Als je op een 404-pagina komt, heb je er geen. Je kan <a href=\"https:\/\/www.xml-sitemaps.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">gratis online een XML-sitemaps genereren<\/a>.<\/p>\n\n\n\n<p>Wanneer je de sitemap hebt, kan je deze bij Google Search Console indienen. Dit versnelt ook het proces waarbij de nieuwste updates op uw website sneller worden ge\u00efndexeerd.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-style-default\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"669\" src=\"https:\/\/old.weichie.com\/wp-content\/uploads\/2022\/07\/small-business-seo-trafic-1024x669.jpg\" alt=\"seo organic traffic for small businesses\" class=\"wp-image-4765\" srcset=\"https:\/\/old.weichie.com\/wp-content\/uploads\/2022\/07\/small-business-seo-trafic-1024x669.jpg 1024w, https:\/\/old.weichie.com\/wp-content\/uploads\/2022\/07\/small-business-seo-trafic-300x196.jpg 300w, https:\/\/old.weichie.com\/wp-content\/uploads\/2022\/07\/small-business-seo-trafic-150x98.jpg 150w, https:\/\/old.weichie.com\/wp-content\/uploads\/2022\/07\/small-business-seo-trafic-768x502.jpg 768w, https:\/\/old.weichie.com\/wp-content\/uploads\/2022\/07\/small-business-seo-trafic.jpg 1500w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption>Organisch zoekverkeer in kaart<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">De SEO Basis<\/h2>\n\n\n\n<p>Om hoger te scoren in de zoekresultaten met uw KMO, zijn er een paar statistieken die een grote rol spelen in uw SEO-score. Je <strong>target-keywords<\/strong>, de <strong>autoriteitsscore<\/strong> van je website en het <strong>aantal backlinks<\/strong> dat je website heeft. Maar het allerbelangrijkste kan ik niet genoeg benadrukken: zorg ervoor dat al uw <strong>NAP-gegevens<\/strong> (naam, adres, telefoonnummer\/phone) consistent zijn in alle bedrijfs-directories en sociale-mediakanalen op internet!<\/p>\n\n\n\n<p>Niets geeft meer verwarring bij uw klanten als uw Google Business-profiel andere openingstijden of contactgegevens toont dan uw Facebook-profiel en de openingstijden die u op uw website heeft staan.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">SEO Keyword research<\/h2>\n\n\n\n<p>Je hebt keywords nodig om je SEO-score voor die specifieke pagina of dat specifieke zoekwoord te kunnen volgen en verbeteren. U moet een klein basis keyword onderzoek doen om een concurrentievoordeel te behalen.<\/p>\n\n\n\n<p>Keywords of trefwoorden zijn de termen die uw klanten gebruiken om online naar producten of diensten te zoeken. Trefwoorden kunnen ook zinnen of vragen zijn. Door de juiste zoekwoorden op uw website te zetten, kan je beter presteren dan uw concurrenten om meer leads naar uw site en meer klanten naar uw bedrijf te leiden!  Zo kun je als klein bedrijf ook winnen met SEO<\/p>\n\n\n\n<p>Meestal is het gebruik van long-tail-zoekwoorden de beste manier om de SEO voor kleine bedrijven te verbeteren.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Hoe SEO keyword research doen<\/h3>\n\n\n\n<ul><li>Maak een keyword-lijk (denk als je klant)<\/li><li>Gebruik de intu\u00eftieve zoekfunctie van Google om nieuwe zoekwoorden te vinden<\/li><li>Gebruik SEO-tools zoals UberSuggest of SemRush voor meer diepgaande zoekwoordstatistieken<\/li><li>Trek maandelijkse statistieken voor deze nieuwe lijst met zoekwoorden<\/li><li>Gebruik zoekwoorden met een laag, gemiddeld en hoog volume<\/li><li>Zet uw belangrijkste zoekwoorden bovenaan uw artikel<\/li><li>Zoek trefwoordvragen en beantwoord ze in de inhoud van uw website<\/li><li>Neem deze aanvullende zoekwoorden op in de inhoud van uw website<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Maak essenti\u00eble en nuttige inhoud<\/h2>\n\n\n\n<p>Hoe kan je SEO voor kleine bedrijven verbeteren? Het verhogen van de autoriteitsscore van uw website is ook een belangrijke Google ranking factor voor SEO. Hoe kunt u uw autoriteitsscore voor uw kleine bedrijf verhogen? Door nuttige, originele en interessante content op uw site te plaatsen.<\/p>\n\n\n\n<p>No matter your industry, having content on your website is vital to attracting the right customers and staying competitive. Your site content should be informative, unique, and relevant to your audience. It&#8217;s also a perfect way to prove your knowledge or quality on specific topics, to win over customers from your competitors.<\/p>\n\n\n\n<p>You can start small and expand your website over time once you see the results. Start with optimizing or creating your &#8220;About us&#8221; page that tells the story of your business and who you are. Definitely add a contact page with all the important information such as opening hours, location, parking options, and special notifications, &#8230; <\/p>\n\n\n\n<p>Add links to your social media pages, and create landing pages for your products and services. Once you get the hang of it, you can also create a blog or news section on your page to write about specific topics that are relevant to your customers.<\/p>\n\n\n\n<p>Not all pages need to be targeting your SEO for small businesses. But try to avoid thin-content pages as much as possible. These are pages with a very low word count.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Technical SEO for small businesses<\/h2>\n\n\n\n<p>Google is smarter than you think. it&#8217;s not enough to write useful content, also the technical side of your website needs to be on point. Here are a few quick fixes you might be able to fix yourself on your website:<\/p>\n\n\n\n<ul><li>Make sure you have an SSL certificate and force https on your website<\/li><li>Fix broken images or icons on your website<\/li><li>Eliminate 404 or broken links<\/li><li>Use Google Page speed to make your website fast or faster<\/li><li>Make sure your website is indexable<\/li><li>Ensure the site is accessible in one domain<\/li><li>Make sure your site is mobile-friendly and responsive<\/li><li>If your site is multilingual, make sure to <strong><span style=\"text-decoration: underline;\">translate everything<\/span><\/strong><\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">On-Page SEO for small businesses<\/h2>\n\n\n\n<p>With on-page SEO we mean the SEO updates you can make on a single web page. You also have off-page SEO updates, which are more site-wide SEO updates and updates from external sources offline or from other websites.<\/p>\n\n\n\n<ul><li>Use short descriptive URLs<\/li><li>Create unique title &amp; description tags<\/li><li>Try to create one landing page per keyword<\/li><li>Write catchy title tags<\/li><li>Confirm that every page has a unique title tag<\/li><li>Connect social icons to proper accounts<\/li><li>Try to include 3 internal and 2 external links per main page<\/li><li>Confirm that external links open in a new tab or window<\/li><li>Try to update your website regularly<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Focus on local SEO for small businesses<\/h2>\n\n\n\n<p>This article is mainly meant to help small businesses upgrade their SEO rankings themselves. To make the competition easier, try to focus on local keywords. This can be done by including your location in your target keywords. For example, if you want to target SEO services, make it &#8220;SEO Services Mechelen&#8221; or &#8220;SEO Services Brooklyn&#8221;. <\/p>\n\n\n\n<p>Adding location to your target keywords makes the competition for this keyword smaller. It will also have less search volume, but the people searching for this specific location are more likely to convert!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The impact of SEO on small businesses<\/h2>\n\n\n\n<p>Is SEO worth it for small businesses? I would definitely say yes! SEO is super important for small businesses and is a cheaper and overall better solution than advertising. With SEO you&#8217;re setting up your website for the long digital game.<\/p>\n\n\n\n<p>Ready to make a big impact with your small business in the online world? Create content your customers care about, generate positive buzz for your business, discover ideas for promotions, and analyze your changes and results for long-term success. Remember that local SEO for small businesses is the starting focus.<\/p>\n\n\n\n<p>Not sure if you&#8217;ll have time to tackle every item on this list? Save time and do it right from the start with our <a href=\"https:\/\/old.weichie.com\/service\/seo-services-brussels\/\">small business SEO services<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Small business SEO questions<\/h2>\n\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1658073858616\"><strong class=\"schema-faq-question\">Why is SEO important for small businesses?<\/strong> <p class=\"schema-faq-answer\">Ranking higher in the search results will get you more cusomters to your door &#8211; if it&#8217;s done right! It also improved your overall website quality, which is something that SEA \/ advertising does not.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1658073907565\"><strong class=\"schema-faq-question\">How much does SEO cost for a small business?<\/strong> <p class=\"schema-faq-answer\">There are affordable seo services for small business at Weichie.com (or any other agency). We try to work with the available budget our clients are comfortable to work with. This can change on a month-to-month base, without a long-term contract signed up front.<\/p> <\/div> <\/div>\n","protected":false},"excerpt":{"rendered":"<p>SEO voor kleine bedrijven en KMO&#8217;s is een BIG deal! Je kan een aanzienlijke digital impact hebben met je kleine, lokale bedrijf. Het belangrijkste doel van een website voor bedrijven is om nuttige informatie te verstrekken \u00e9n meer klanten te ontvangen.<\/p>\n","protected":false},"author":1,"featured_media":3213,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[92],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.4 (Yoast SEO v21.5) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>SEO for small businesses, how to do it yourself? &#8212; Weichie.com<\/title>\n<meta name=\"description\" content=\"SEO for small businesses is a BIG deal! Make a significant impact with your business in the online world with our small business SEO guide.\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SEO voor kleine bedrijven, hoe kan je dat zelf doen?\" \/>\n<meta property=\"og:description\" content=\"SEO for small businesses is a BIG deal! 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